Linking PZU and the fitness industry
PZU has shown interest in the fitness industry.
PZU intends to expand the scope of its offer with another convenience in the form of distributing fitness cards. Having the said card is to entitle you to use numerous places to improve your physical condition. It is worth noting, however, that the fitness market is already fragmented and seems to be stabilized. Entering it should be preceded by the purchase of your own clubs. The current pandemic situation has significantly worsened the financial condition of many clubs, and PZU has cash resources. So it seems that it can achieve its goals. This is what the current leaders of this market are afraid of.