Medicover invests in the fitness industry.
The popular network of Medicover medical centers is associated with the provision of services aimed at ensuring broadly understood health care. However, the aspirations of its representatives are much greater. They declare that they want to comprehensively support people in caring for a healthy lifestyle. Therefore, they consistently implement the Medicover Sport programme. As part of it, in just two years, the chain took over ten fitness clubs. This started at the end of 2020. At that time, Medicover took over the bankrupt chain of Fitness World clubs. Then, among others: McFit, Premium Fitness & Gym and Smart Gym. So far, the total amount of the transaction has amounted to nearly PLN 450 million. As promised, it’s not over yet. However, at the moment, representatives of medical centers announce the consolidation of their clubs under strictly selected brands.
It is worth noting that there is a series of mergers going on in the fitness industry right now. And not only thanks to Medicover, but also through Benefit Systems.