Answear expands the offer
The popular e-commerce platform is implementing a development strategy.
The Answear online store has been successfully operating for over ten years. Its assortment includes clothing and footwear, which it offers to residents of eleven countries, including Poland, Czech Republic, Croatia, Bulgaria. A few days ago, representatives of the company informed about signing a preliminary agreement with Fashion Trends Group. On its basis, the platform will take over the websites and stationary stores of Sneakerstudio and PRM. The acquired stores offer products (footwear and clothing) of premium brands. In this way, Answear implements its development strategy, expands the scope of activities and expands the target group. In exchange for the indicated companies, Fashion Trend Group will acquire new shares issued by Answer. It is estimated that the transaction will amount to nearly PLN 19 million.
It is worth recalling that in the last quarter of last year, information about talks between representatives of both companies about the currently disclosed transaction was leaked to the public space. In February, it was reported that Answear had financially supported Fashion Trend Group.