The good financial results of the German discounter encourage further development.
Takko Fashion is a German discounter founded over 40 years ago. After consolidating its position on the German market, the discount store began its international expansion. For over two decades, it has made itself known in 17 European countries, including Poland (about 47 outlets). Its representatives announced that they recorded the best financial results in history. Comparing the above-mentioned data for the two previous years, they recorded an increase in revenues by nearly 17%. In their opinion, this is due to the launch and implementation of several projects. First, a digital loyalty program. Secondly, a promotional campaign created on the occasion of the round, 40th anniversary. Thirdly, the resumption of the functioning of the online store. No wonder that the effectiveness of the actions taken encourages the discount store to develop further. This is to be achieved by implementing a development strategy based on: accelerating expansion, increasing sales and placing more emphasis on omnichannel.
The example of Takko Fashion confirms that industrial and clothing discount stores are growing in popularity. Another representative of this industry, namely Pepco, which some time ago also boasted of a good financial condition, cannot complain about the interest.
