Representatives of the Natura drugstore chain decided to take corrective action.
The Polish cosmetics and drugstore market is dominated by several companies. One of them is the Natura network, which has managed to build its position and recognition for over 25 years. During this time, it has undergone numerous changes aimed at following the changing trends and adapting to the needs of customers. And in the same way, representatives of the network argued for the development and implementation of another plan aimed at optimizing activities. According to it, the already initiated processes will be continued in the coming months. First of all, it is about analyzing the activities of individual drugstores. The result of this assessment is to close unprofitable points. It is worth emphasizing that this is not the first time that the efficiency of operating premises has been checked. It seems that representatives of the network undertake this type of activity on a regular basis. Moreover, investments in training to develop human competences, digitization of certain processes, as well as reduction of costs resulting from running a business have been announced. Representatives of the chain hope that the actions taken will bring the expected results in the form of an increase in revenues.
